Wembley Stadium, the iconic home of football in London, promises an unparalleled sports and entertainment experience. The exclusive comfort of a private box within this grand arena offers a luxurious retreat for avid fans and corporate enthusiasts. Nestled amidst the electrifying atmosphere, these private havens provide an intimate setting, elevating the experience for those seeking VIP treatment. Boasting various options, from Premium to Executive and Large Corporate Boxes, accommodating up to 20 individuals, each box offers a unique perspective and varying levels of exclusivity. Delving into the reasons that make these boxes a coveted choice for sports enthusiasts and corporate gatherings reveals their undeniable worth.

Why Private Boxes at Wembley are Worth It:

Enjoy priority access, a dedicated account manager service, and exclusive catering options. Our private box experience goes beyond the ordinary, providing an entrance through the VIP gate at Wembley Stadium. At PitchLevel, we redefine VIP treatment. Elevate your sports and football experience with unparalleled hospitality.

Ultimate Comfort: A Home Away from Home

Step into a world of modern and contemporary interiors, meticulously designed for comfort and luxury. Our spacious private boxes, accommodating up to 20 individuals, create an atmosphere that feels like a home away from home. Premium furniture and plush VIP seating on the private box balcony offer a front-row seat to the excitement on the field.

Tailored Box Branding: Your Corporate Identity in Lights

Corporate events deserve a personalised touch. PitchLevel ensures your brand takes centre stage with branded menus, 42” flat-screen TVs featuring your logo and company message, and branded lanyards. Showcase your corporate identity with every detail, making your event not just a gathering but a branded experience.

Want to know more about hiring a private box? Read our Guide to Wembley Private Box: Elevate Your Private Experience blog here. 

Exceptional Dining: A Culinary Journey Within the Box

Indulge in an exceptional dining experience served directly within the private box. From complimentary beers, wines, and soft drinks from the moment doors open until one-hour post-show, our commitment to culinary excellence sets the stage for unforgettable corporate gatherings.

Read: Learn what to expect when dining in a Wembley private box.

PitchLevel Experience: Tailored for Corporate Excellence

Our private box at Wembley Stadium is custom-tailored for corporate gatherings of 20, providing an ideal networking environment for executives and professionals. We understand the importance of creating an atmosphere that fosters connections and leaves a lasting impression.

Unmatched Luxury at Wembley Stadium

PitchLevel invites you to explore our Premium, Executive, and Large Corporate Box options in London. Rent the Glass Box for an exclusive, customised event that reflects your company’s prestige. Whether it’s a football match or another major event, our private boxes offer an unparalleled blend of luxury, comfort, and tailored branding.

In the realm of Wembley Stadium, private boxes stand as beacons of luxury, offering an unrivalled blend of comfort, exclusivity, and tailored branding. The VIP treatment, ultimate comfort, and exceptional dining experiences create an atmosphere that goes beyond hosting events – PitchLevel curates unforgettable experiences. So, are private boxes worth it? Without a doubt, they elevate your corporate game, ensuring your time at Wembley Stadium is not just an event but a memorable journey. Book your private box with PitchLevel and witness sports and entertainment in a class of its own.

Check out some of our recent events

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

Wembley Stadium, renowned for hosting iconic events, offers an exclusive experience through its private boxes. When you secure a Wembley Private Box reservation, you gain VIP access to a world of unparalleled luxury and hospitality.

1.Premier Location:

Your private box situates you in the heart of Wembley Stadium, providing prime views of the event, whether it’s an exhilarating sports match or a star-studded concert.

2. Luxurious Seating:

Immerse yourself in luxury with plush seating and sophisticated interiors, creating the perfect ambience for you and your guests.

3. Dedicated Account Manager:

Enjoy a seamless experience with a dedicated account manager, ensuring personalised service from the moment you book until the conclusion of the event.

4. VIP Treatment:

Bypass the crowds with priority access, ensuring a smooth and expedited journey from the stadium entrance to your exclusive private box.

Want to know more about hiring a private box? Read our Guide to Wembley Private Box: Elevate Your Private Experience blog here. 

5. Exclusive Catering Options:

Delight your palate with gourmet catering curated by Wembley’s esteemed chefs. Customisable menus allow you to tailor the culinary experience to your preferences and dietary needs.

Want to know more about our menu? Prepare for an elegant culinary experience at Wembley Stadium with a PitchLevel Private Box. Learn what to expect when dining in a Wembley private box.

6. Premium Beverage Selection:

Enhance your experience with a premium selection of beverages, including fine wines, champagne, and signature cocktails, adding a touch of sophistication to your event.

7. Customisable Dining Experience:

Tailor your culinary journey by expressing preferences, dietary restrictions, or special requests, ensuring a personalised and delightful dining experience.

8. Private Attendants:

Experience attentive service with private attendants dedicated to your private box, ensuring your every need is met throughout the event.

9. Access to VIP Lounges:

Enjoy exclusive access to VIP lounges within Wembley Stadium, providing additional spaces to relax, socialize, and enhance your overall event experience.

10. Complimentary Merchandise:

Receive exclusive event merchandise as part of your private box reservation, adding a memorable touch to your Wembley experience.

Check out some of our recent events

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

Wembley Stadium, an iconic arena that has witnessed the unfolding of historic events, beckons you to embark through its private hospitality boxes. PitchLevel tailors Wembley private boxes for corporate gatherings, connecting sales teams with clients at exclusive sports events for meaningful business growth.

What is a hospitality box?

A hospitality box, also known as a corporate or VIP box, extends an exclusive invitation to premium guests. Our box has been meticulously designed to tastefully elevate the guest experience, seamlessly blending comfort, exclusivity, and personalized services. Tailored specifically for concerts, VIP sports, and football enthusiasts, what sets our box apart is its attention to detail. With the capacity to seat 20, we go the extra mile by customszing menus, lanyards, and TV screens, featuring your company’s logo for a truly distinctive and branded ambiance.

Private Box Capacity.

At PitchLevel, we proudly present our exclusive hospitality package, offering a tailored experience for corporate gatherings of 20, perfect for executives and corporare leaders seeking a networking haven. Our private box seats 20 individuals, providing an expansive and immersive setting for your event. What sets us apart is the rarity of such spacious accommodations at Wembley Stadium; while other venues may offer smaller boxes, we stand out as one of the few with the capability to host a 20-person event. This distinction ensures that your gathering enjoys both the prestige of Wembley and the comfort of a large, exclusive space.

What is included in a private box at Wembley?

Our package includes full circle service, providing you with your private kitchen, bathroom, and a personal chef. Our experienced Wembley staff ensure exceptional service, while a large HD screen inside the box with AV functionality is suitable for presentations and displays your company logo throughout the game. Additionally, we deliver a three-course meal, and you have various menu packages to choose from, all branded with your logo. As a memento, receive souvenir VIP Box passes and programmes. Elevate your corporate event with PitchLevel, where we specialise in connecting your sales team with potential clients at our exclusive sports hospitality events, ensuring engaged attendees are ready to make meaningful connections that drive business growth. 

Enquire to Co-Host an event today

How much does a Wembley box cost?

Explore our 2024 events calendar

Is there a dress code for a private box?

Community Shield Game: Arsenal F.C vs Manchester City Football Club Leaders in Climate Tech, Co-Hosted by Numis


Book Your VIP Private Box Today:
Secure your spot for upcoming events and indulge in luxury, comfort, and world-class entertainment. Contact our team today to discuss availability and customise your elite event day experience. At Club Wembley, we redefine VIP experiences, offering you the best seats for events like the Carabao Cup Final, Taylor Swift concerts, and more. Join us at Wembley Stadium and create unforgettable memories that will last a lifetime.

Check out some of our recent events

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

Taylor Swift | The Eras Tour is coming to Wembley Stadium on 21, 22 & 23 June and 15, 16, 17, 19 & 20 August 2024. Prepare for a night of enchantment as Taylor Swift takes the stage with her Era Tour. From chart-topping hits to captivating visuals, the Era Tour encapsulates the evolution of Taylor Swift’s musical journey, promising an immersive experience for fans of all ages.

Are Taylor Swift’s London shows sold out?

Taylor Swift has added two extra London shows to her record-breaking Eras tour, after the first six nights sold out. The new dates, on 19 and 20 August, mean she will now play a total of eight nights at Wembley Stadium this summer. Although the general tickets are sold out, you can still savor the concert experience by securing a private box for any of the performance days. Immerse yourself in the magic of Taylor Swift’s live performances from the comfort of an exclusive setting at Wembley Stadium. 

Enquire to Co-Host an event in your own private box.

What is included in a private box at Wembley?

At PitchLevel, we proudly present our exclusive hospitality package, offering a tailored experience for corporate gatherings of 20, perfect for groups seeking a VIP experience. Enjoy VIP access at Wembley Stadium, along with exclusive entry to your private VIP Box featuring luxurious padded seating on the private box balcony. Indulge in complimentary drinks and delicious fine foods served throughout the event, with post-show refreshments to complete the experience. Want to know more about hiring a private box? Read our Guide to Wembley Private Box: Elevate Your Private Experience blog here

taylor swift, eras tour, wembley_ Exclusive Events Catering in Wembley's Luxury Private Box

Image copyright: British Vogue

Private Wembley box menu packages 

Our package includes five-star service, providing you with your private kitchen, bathroom, and a personal chef. Our experienced Wembley staff ensure exceptional service, while a large HD screen inside the box with AV functionality is suitable for presentations and displays your company logo throughout the game. Additionally, we deliver a three-course meal, and you have various menu packages to choose from, all branded with your logo. As a memento, receive souvenir VIP Box passes and programmes. Elevate your corporate event with PitchLevel, where we specialize in connecting your sales team with potential clients at our exclusive sports hospitality events, ensuring engaged attendees are ready to make meaningful connections that drive business growth.

Indulge in the VIP perspective from our corporate box as Taylor Swift mesmerises the crowd with her Era Tour. With unobstructed views and plush seating, our corporate boxes ensure you won’t miss a moment of the enchanting performance, creating a front-row experience for your esteemed guests.

taylor swift, eras tour, wembley_ Exclusive Events Catering in Wembley's Luxury Private Box

Image copyright: The Statesman

VIP Treatment

Private guests can relish the VIP treatment that accompanies our hospitality packages. Enjoy priority access, a dedicated account manager, and exclusive catering options, ensuring a seamless and enjoyable evening immersed in the era-defining performance of Taylor Swift. Beyond the musical spectacle, PitchLevel provides excellent networking opportunities. Engage with like-minded professionals in a sophisticated and relaxed setting, fostering connections that extend beyond the Era Tour event night.

Tailor Your Corporate Experience

Choose from a range of corporate hospitality packages to tailor your experience according to your business objectives. Whether it’s client entertainment, team building, or employee recognition, PitchLevel’s corporate hospitality ensures a customised approach to meet your corporate needs. Explore our 2024 events calendar.

Seize the opportunity to witness Taylor Swift’s Era Tour in unparalleled style. Book your corporate box today and elevate your Wembley experience during this extraordinary musical journey. Contact our team to discuss availability, package options, and how we can customize your corporate hospitality for a memorable night at the Taylor Swift’s Era Tour.

Ready to host an event that drives real ROI?

Exclusive Events Catering in Wembley's Luxury Private Box

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

Prepare for an elegant culinary experience at Wembley Stadium with a PitchLevel Private Box. Learn what to expect when dining in a Wembley private box.

Food & Beverage in your Private Box – VIP Concerts & Football

Discover how PitchLevel elevates the dining experience with a commitment to culinary excellence, specially tailored for VIP sports and football enthusiasts. Our menus, curated by Wembley’s esteemed chefs, blend innovation, sophistication, and indulgence, ensuring a premium culinary experience within our private box.

Exclusive Events Catering in Wembley's Luxury Private Box

Menu Examples for a Wembley Private Box

Discover examples of previous menus that have delighted guests in our private box, including those seeking Wembley Stadium VIP seats & hospitality. Each dish reflects Wembley’s chefs’ dedication from delectable starters to exquisite main courses and decadent desserts.

Upon arrival, guests are welcomed with a choice of beverages from our well-stocked bar. Our menus are thoughtfully crafted, offering a delightful 3-course meal showcasing the culinary expertise of Wembley’s chefs.

We understand the importance of flexibility in dining preferences, and as such, guests have the freedom to communicate dietary requirements and allergies, ensuring that every aspect of the culinary journey is a perfect fit for our guests.

Exclusive Events Catering in Wembley's Luxury Private Box

The UEFA Women’s Nations League Game, Leaders in the Talent and People Industry, Co-Hosted by Deel

Guests included leaders from prominent companies in the People and Talent Management Industry, including Birdie, Centric Software, Alteos, Just Eat Takeaway, Shackle, Wheely, Red Bull Technology, Deloitte, and more. The event’s guests included key positions such as Lead Talent Acquisition Manager, Director of People, Global TA Manager, Global Head of People and Talent, and CEO.

Exclusive Events Catering in Wembley's Luxury Private Box

Community Shield Game: Arsenal F.C vs Manchester City Football Club, Leaders in Climate Tech, Co-Hosted by Numis

The event’s guests included Tech Founders, VPs of Engineering, CIO’s, CTO’s, CCO’s and Director level decision-makers. The event audience was acquired within 3 weeks with a 100% attendance rate. 

Exclusive Events Catering in Wembley's Luxury Private Box

England v Australia, Leaders in Talent Management & People, Co-Hosted by Konfir

Guests included leaders from the UK’s biggest RPO’s and MSP’s in the People and Talent Management Industry. Job titles of attendees included: Head of Data, Regional Director, Operations Director, VP of Sales, Deputy of General Counsel, Head of Enterprise Sales, Global Tech Strategy Director, Co-Founder, and Global Recruitment VP.

Customisable Dining Experience

Choose from a variety of dining packages to tailor your culinary journey within our VIP private box. Express your preferences, dietary restrictions, or special requests to ensure every meal is a personalised delight. 

Exclusive Events Catering in Wembley's Luxury Private Box

Tailored Menus for Every Occasion – Football Packages and Events:

Explore how PitchLevel tailors menus to complement the tone and theme of each event at Wembley, offering specialised football packages and event-centric culinary experiences. Be it a high-profile sports final, a star-studded concert, or an exclusive ceremony, our catering adapts to create a bespoke dining experience for you and your guests.

What is included in a private box at Wembley?

At PitchLevel, we proudly present our exclusive hospitality package, offering a tailored experience for corporate gatherings of 20, perfect for executives and tech leaders seeking a networking haven. Enjoy VIP access at Wembley Stadium, along with exclusive entry to your private VIP Box featuring luxurious padded seating on the private box balcony. Indulge in complimentary drinks and delicious fine foods served throughout the event, with post-show refreshments to complete the experience.

Want to know more about hiring a private box? Read our Guide to Wembley Private Box

Our package includes five-star service, providing you with your private kitchen, bathroom, and a personal chef. Our experienced Wembley staff ensure exceptional service, while a large HD screen inside the box with AV functionality is suitable for presentations and displays your company logo throughout the game. As a memento, receive souvenir VIP Box passes and programmes. Elevate your corporate event with PitchLevel, where we specialize in connecting your sales team with potential clients at our exclusive sports hospitality events, ensuring engaged attendees are ready to make meaningful connections that drive business growth.

Book Your VIP Private Box Today:

Secure your spot for upcoming events and indulge in luxury, comfort, and world-class entertainment. Contact our team today to discuss availability and customise your elite event day experience. At Club Wembley, we redefine VIP experiences, offering you the best seats for events like the Carabao Cup Final, Taylor Swift concerts, and more. Join us at Wembley Stadium and create unforgettable memories that will last a lifetime.

Ready to host an event that drives real ROI?

Exclusive Events Catering in Wembley's Luxury Private Box

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

Welcome to a thrilling year of private members’ events and exclusive gatherings at Wembley, as we delve into the vibrant tapestry of experiences slated to grace this iconic London locale in 2024. From sports showdowns to music extravaganzas, and cultural celebrations to star-studded spectacles, Wembley is set to be the epicentre of unforgettable moments tailored for our discerning clients seeking to host their private boxes. Join us as we unveil a curated list of must-attend private members’ events that promise to make 2024 a year to remember in Wembley’s storied history. Get ready to mark your calendars and immerse yourself in the exclusive magic of Wembley’s 2024 private members’ events!

Taylor Swift | The Eras Tour

Date: Coming to Wembley Stadium on 21, 22 & 23 June and 15, 16 & 17 August 2024

Step into the enchanting world of Taylor Swift as she embarks on The Eras Tour, a musical journey like no other!

This extraordinary concert series celebrates her iconic albums and diverse eras in a mesmerising spectacle. From the heartfelt melodies of Red (Taylor’s Version) to the romantic allure of Lover, and from the nostalgic tunes of Midnights to the empowering anthems of Speak Now (Taylor’s Version), prepare to be fully immersed in a spellbinding musical adventure. But it’s not just about the music. With our luxury hospitality package, you can elevate your Taylor Swift experience to new heights. Delight in awe-inspiring visuals, captivating stage production, and an extensive setlist that will undoubtedly create an unforgettable memory for every devoted fan.

Get ready to enjoy Taylor Swift’s The Eras Tour in true VIP style, where every moment is as exceptional as the music itself.

THE EMIRATES FA CUP FINAL

Date: May 25 Saturday 2024

The Emirates FA Cup Final isn’t just a football match; it’s an iconic and highly relevant sporting spectacle that captures the hearts of fans worldwide. Established in 1871/1872, it is the oldest national football competition globally, steeped in unparalleled tradition and prestige. Each year, the final takes place at Wembley Stadium, beneath its iconic arch, drawing immense attention for the electrifying excitement and nail-biting drama it consistently delivers.

But it’s not just about football; it’s about experiencing luxury hospitality at its finest. Imagine being part of the roaring Wembley crowd on the cup final day, soaking in the atmosphere while enjoying the finest amenities and services. Whether you’re a dedicated supporter or a casual enthusiast, the Emirates FA Cup Final promises a truly unique and unforgettable experience, combining the sport’s rich history with the pinnacle of luxury hospitality.

The UEFA CHAMPIONS LEAGUE FINAL 2024

Date: Saturday, June 1, 2024

Get ready for a footballing spectacle like no other! The 2023/24 UEFA Champions League is poised to reach its electrifying climax at the iconic Wembley Stadium in London.

Wembley, a hallowed ground for football enthusiasts, welcomes back the highlight of European club football for a record eighth time. This marks the third occasion in the UEFA Champions League era, the previous ones being the unforgettable 2011 and 2013 finals.

As the 69th season of Europe’s premier club competition and the 32nd since its transformation into the UEFA Champions League, this event promises historic moments and thrilling encounters. But here’s the icing on the cake: the opportunity to co-host this extraordinary experience from the comfort of your very own private box. 

Imagine watching the world’s best football clubs battle it out for glory, all while enjoying the premium luxury and unrivalled views that only a private box at Wembley can offer. It’s a chance to witness history in the making, and it’s available to you through us. So, get ready to be part of the action, from the heart of the stadium, as the UEFA Champions League crowns its new champions in style at Wembley.

THE CARABAO CUP FINAL

Date: 25 February 2024

Get ready for an electrifying showdown at Wembley Stadium on February 25, 2024, as two top English Football League teams battle it out in the Carabao Cup Final. With silverware aspirations for the 2024 season on the line, both teams are poised to deliver a memorable clash.

Women’s FA Cup Final

Date: Saturday, May 11th, 2024 at Wembley Stadium

The Women’s FA Cup Final stands as a highly relevant and eagerly anticipated event in the world of women’s football, proudly spotlighting the remarkable talent and unwavering dedication of female athletes.

Beyond its athletic significance, this event is a beacon for promoting gender equality in sports, allowing women to excel in a historically male-dominated arena. Enthusiastic fans, comprising both men and women, converge to celebrate the athleticism and fierce competition of women’s football. The final is an exhilarating showcase of skill, tactical brilliance, and unwavering sportsmanship, leaving football enthusiasts captivated.

For an unrivalled experience, savour the Women’s FA Cup Final in absolute luxury by securing our private members’ box at Wembley Stadium. This exclusive vantage point guarantees a front-row seat to the action, while you indulge in a plethora of top-notch amenities and world-class hospitality services. It’s the perfect way to savour the historic event, combining the excitement of the game with the pinnacle of luxury hospitality.

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

*Header image: MICHAEL REGAN (GETTY IMAGES)

2024 promises to be an unmissable year for major live events right here in the UK. From prestigious gatherings steeped in tradition to cutting-edge, one-of-a-kind spectacles we have it all to look forward to. 

When it comes to planning your hospitality and networking events this article has the inside track for the most in-demand after events to bring together your audiences for unforgettable experiences that will create memories to last a lifetime.

Taylor Swift | The Eras Tour

Date: Coming to Wembley Stadium on 21, 22 & 23 June and 15, 16 & 17 August 2024

It doesn’t get any bigger in 2024 than Taylor Swift’s sold-out ‘The Eras Tour’.

Step into the enchanting world of Taylor Swift as she embarks on The Eras Tour, a musical journey like no other! This extraordinary concert series celebrates her iconic albums and diverse eras in a mesmerizing spectacle. From the heartfelt melodies of Red (Taylor’s Version) to the romantic allure of Lover, and from the nostalgic tunes of Midnights to the empowering anthems of Speak Now (Taylor’s Version), prepare to be fully immersed in a spellbinding musical adventure. But it’s not just about the music.

Imagine stepping out onto the PitchLevel balcony, overlooking a sea of Swifties to delight in awe-inspiring visuals, captivating stage production, and an extensive setlist that will undoubtedly create an unforgettable memory for every devoted fan, new and old.

Get ready to enjoy Taylor Swift’s The Eras Tour in true VIP style, where every moment is as exceptional as the music itself.

Guinness Six Nations

Date: 10th February 2024

Will this be the homecoming of the future World Cup Winners or a shot at redemption for Steve Borthwick’s side, who will play two matches at Twickenham in the Guinness Six Nations 2024.

Old rivalries will be reignited when England takes on Wales and then Ireland in two epic encounters in West London. The hotly anticipated fixtures are already in high demand as passionate supporters, dramatic showdowns, and a sense of national pride make it a highlight of the Six Nations tournament and a must-watch for rugby fans worldwide

Formula 1, Silverstone

Date: 04 – 07 July 2024

The British Grand Prix is synonymous with F1. Holding the title of the oldest race on the grid, Silverstone hosted Formula 1’s first-ever World Championship race in 1950, and is known to many as the home of British motorsport. Don’t miss the Formula 1 British Grand Prix action next summer; get in touch to be the first to hear about tickets and box experiences.

The AIG Women’s Open, St Andrews, the Home of Golf

Date: 21-25 August 2024

The AIG Women’s Open is one of the biggest moments in the world of golf as it returns to the iconic home of golf for the third time. This event is hotly anticipated because St Andrews’ Old Course is steeped in history, serving as a hallowed ground where legendary champions have made their mark. Stacy Lewis and Lorena Ochoa’s past victories on this historic course underscore its significance in women’s golf, making it a captivating event that honors tradition and excellence in the sport.

Women’s FA Cup Final

Date: Saturday, May 11th, 2024 at Wembley Stadium

2023 set a record attendance for The Women’s FA Cup Final as 77,390 witnessed Chelsea win for a third successive year.

Women’s football continues its meteoric rise in popularity in the UK, as the Lionesses continue to show all that is great about the game at this year’s World Cup and a new and unique audience creates an atmosphere that is unlike any other sporting event in the UK.

For an unrivaled experience, savor the Women’s FA Cup Final in absolute luxury by securing our private members’ box at Wembley Stadium. This exclusive vantage point guarantees a front-row seat to the action, while you indulge in many top-notch amenities and world-class hospitality services. It’s the perfect way to savor the historic event, combining the excitement of the game with the pinnacle of luxury hospitality.

Wimbledon Championships

Date: 1st July – 14th July 2024

The Championships 2024 will take place from July 1 – 14, 2024, and the Wimbledon Public The Wimbledon Championships are one of the most prestigious tennis events and a globally relevant sporting spectacle. Known for its rich history, traditional grass courts, and royal patronage, Wimbledon maintains a unique allure that captivates tennis enthusiasts and casual viewers alike. This hotly anticipated event draws worldwide attention for its exceptional display of skill, fierce competition, and enduring traditions that make it a true highlight of the tennis calendar, where champions are crowned amidst the lush green lawns of the All England Club. The ballot will open in mid-September. Ensure you’re among the first to hear about tickets for next year’s Championships.

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

*header image: PA Wire

To help control your expenses and revenues, your event budget needs to be accurate, primarily as it measures the success of your event performance.

We’ve spoken to expert Charlotte Cheshire on how to maximise your event budget when hosting. Former Head of Salesforce and CLM Alliances, EMEA at Wipro and current Director at Alicorn, Charlotte has all-around experience with managing a company’s event budget. “Our particular product is people, so there is no recurring revenue. If sales are at a minimum every month, we are at a loss”, explains Charlotte. “Where we lose time, we lose deals, so making and maintaining personal connections is key, and this is where our B2B events come into play”.

Determine your event and overall budget

Determining your event’s objectives and priorities will help you create realistic expectations. Decide what sort of event you are looking to host,  who is attending your event, and your goal. Start planning your event by establishing how much money you have available to spend this way you can estimate which costs may change as you plan. 

Create a high-level plan regarding your event format and goals

Establish which venue works best for your goal and people count. If you have speakers or are including dining experience, this must be factored into your venue. Build your event with your consumer in mind. Charlotte’s approach is by providing a good format with your target teams and products. “Reach out to the correct people and determine who your ideal customers are”.

Charlotte has had to work with low to no budgets resulting in rooftop events but her “ideal event would be a Cheltenham Race with a box or a private table at a boxing match as these are the most fun and where the best relationships are built”. Another alternative Charlotte suggests if you have a low budget, is sourcing partners with a higher budget, giving them most of the tickets and Co-Hosting an event.  

Estimate your costs

Prepare for contingencies in your budget. Add around 10-20%  cushion when setting your ballpark budget to serve as your emergency fund to cover any unexpected costs. Another important aspect is to keep track and record all additional costs made, this keeps you a step ahead for your next event. Transportation for clients and your team as well as food and beverage are also elements that should be accounted for. 

“Everyone is after aggressive growth, but to achieve the best growth, you have to build face-to-face relationships and stand out from your competitors. You have to get out there with your team. Without that face-to-face connection, you just won’t grow and you won’t hit the same numbers”

Is your budget going off track? Here are a few steps to consider:

  1. What was the offending item to cause your budget to go off track?
  2. Can you get a deal to get the price down for that venue, photographer, etc or a discount?
  3. What are the essential event items vs. nice-to-haves? Can we remove anything?
  4. Have you adjusted your budget accordingly and updated potential stakeholders?

Finalise and ensure your event can stay on budget.

You’ve come to the end, now it’s time to do a final sweep over your budget and points. If someone needs to sign off on the budget, make sure you present the information in a way that will make sense to them. Once it’s approved, you can share it with the team and get started.

As you can see, there are plenty of aspects to keep in mind when planning your event budget. Calculation mistakes or last-minute changes can quickly derail your budget, but don’t let this put you off as events are the best way to build new relationships.

 

Planning to co-host a B2B event?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.

The secret’s out: In-person events are alive and well. 

In a recent survey by EventTrack, 91% of technology customers reported that they would be more inclined to purchase a brand’s product or service after participating in a brand activation experience. (EventTrack, 2023)

Surprised? You shouldn’t be, really. In a world where we crave experiences more than anything else, event marketing makes perfect sense. With the increased budget constraints Marketing and Event teams face in the current economic climate, this year we are seeing an increased need for ROE (Return on Events).

Real-life experience shapes our thoughts and memories much more profoundly than anything we read or see online. Not to mention the overload of spam and zoom fatigue your audience is facing during their nine-to-five. 

Need some more convincing? Here’s why your Marketing mix should include in-person events this year. 

1. Drive ROI with social capital and live feedbac

“Driving sales pipeline is the No.1 metric by which event marketers measure event success” (Source: Forbes: The Future of B2B events in 2023)  

In-person events provide a level of social capital that can’t be achieved virtually. According to the Harvard Business Review, face-to-face communication is up to 34 times more powerful than online communication. This is further supported by a study conducted by Forbes where 95% of respondents said face-to-face meetings are essential for long-term business relationships. People prefer in-person meetings because they:

B2B marketing events also allow you to get live feedback on what prospects find valuable about your product or services and how it has or will benefit them. It also allows real-time insight on shortcomings, drawbacks, and improvements they want to be added.

2. Build a community of evangelists and get referrals 

78% of B2B marketers say that referral programs generate good or excellent leads (Forbes: 2023) 

In-person events are a great way to have your customers become evangelists for your brand. People attend in-person events to connect with other community members who are tasked with solving similar challenges and complex problems. 

Creating an open and relaxed in-person event offers an opportunity for your customers to build their network and share their positive experiences working with your company. Referrals don’t only generate more leads for your business, but they’ve been proven to be of higher quality. 

With a global increase in on-site events this year, it will be even harder to get the right attendees in the room or even tougher, get them to show up! In-person events can filter down your audience by means of being invitation-only or selectively sourcing the customers you want to do business with. Invite-only events also allow for a more personalised experience for your guests and create multiple touchpoints and interactions with your guests ahead of the event date. 

When it comes to B2B event success, relevance is key. Inviting specific, highly relevant prospects to a more intimate setting, will not only benefit your organisers and sales team but also improve the overall experience for your attendees.

Alisha Louwrens, Marketing Manager at PitchLevel

3. Create meaningful branded experiences

Events hosted in person allow brands and organisers a chance to create a more branded experience for their attendees by using swag, social handles, visuals, banners, photo booths, etc. 

Especially in the technology space, decision-makers are inundated with invitations to B2B events. During an in-person event, all your attendees are present in the venue and brands can use it as an advantage to create awareness and set themselves apart from the competition. They can engage with you on social media, tag you in their posts, and engage with event content after. Not to mention the opportunities branding creates for sponsorship, data collection and future.

“People love sharing positive experiences. Outside of the experience your audience gets at your event, the consumer is connecting and engaging directly with your brand, and as an added bonus, they can often be shared second-hand, through social posts, videos, etc.”

Saskia Smith, Creative Director at PitchLevel

4. Get a handle on the market 

A significant benefit of industry events is the insights you gather about what is happening in your market. Sometimes these insights are more general impressions and other times they may be specific to interest in new technology or concerns about new regulations. Shaking hands with a prospect also gives you access to the strategies of your competitors, what they offer that you don’t, and where your competition is headed in the future. 

5. Great events connect on both a personal and professional level

Investing in new customers is between 5 and 25 times more expensive than retaining existing ones. (Hubspot: 2022) 

In-person events are an incubator for building rapport and getting to know your customers and prospects on a personal level. In order for this personal connection to form, there needs to be an establishment of trust which can only be achieved in an authentic way. 

Connecting on personal passions is a great way to find common ground and start to build trust. Sharing a passion for sports for instance can bring people together to share their opinions and thoughts which can often prompt lively debates between complete strangers. 

In-person events offer an easy way for people to connect and have authentic conversations. Personal connection is what will set the foundation for building a professional relationship in the new era of B2B events.

Ready to host an event that drives real ROI?

PitchLevel helps high-growth organisations win more business by connecting your sales team with prospective clients at bespoke sports hospitality events. We create better results for your investments by sourcing engaged attendees who match your target audience and are ready to connect.